Want to Have More Appealing Lipstick Packaging Boxes? Read This!

There’s a weird delusion in brands that cosmetic products will survive in the market without any packaging. What puzzles them is that packaging boxes provide awesome features to a product. Cosmetics, however, must be taken as one of the most attention needing industries in terms of boxes. As cosmetic products need special care for maintaining their quality, they require proper shielding. Plus, women buy cosmetics the most and so they must be provided with a compelling reason to buy your products. Ladies evaluate the level of a cosmetic brand just by the way you’ve presented your product. This is exactly why you need appealing packaging boxes for your lipsticks as well if you desire to extend your market and sales. 

Think of a woman shopping for a decent quality lipstick at a retail store. In the beauty section, she looks at your lipstick packaging which doesn’t appeal to her more than the one beside it from another brand. She’d not even bat an eye to yours and buy the other one without thinking twice. Even if that lipstick wasn’t as high in quality as yours, if the cover is good, then there must be something good about the book too. 

Your lipstick brand is going fine almost as planned. What you may be lacking is the excellent appearance of your lipstick packaging. Everything you do with your boxes will affect their looks even if you attempt to enhance their durability. Therefore, we are gonna provide you professional guidance on making dazzling boxes for your lipsticks.

Choose The Right Box Design

So you’re already using lipstick boxes of some sort. Let us guess… you’re using those simple rectangular boxes, right? There’s nothing special about these boxes because most of the world uses them. You need to do something that would differentiate your products from others at a glance. Plus, picking the right box style depends upon the size, fragility, and weight of your product as well. The first thing you need to be concerned about is to be distinctive from the rest of the products. When your lipsticks look unique, they will automatically turn heads.

You don’t have to choose another box style to stand out in the crowd. The most efficient thing you can do is customizing the boxes you’re already using. Even a die-cut slot that would reveal your lipstick will be enough to make your products stand separate. Anything else you want to do with your boxes? Go for it! Just make sure to not stuff your boxes with a lot of options. 

Make Sure to Use The Correct Material

Think of a case where you own a fragile product like a decoration piece made of glass. You deliver 50 pieces in the boxes of low-standard cardstock to your distributor. 

They’d reach all broken or severely damaged and the retailer would have to dispose of it. Boom! You got yourself some serious loss. In another scenario, your products are safely delivered to a retail store (which is impossible) but due to the low-grade cardstock, the print quality isn’t top of the line and would fade away faster. In any case, your boxes will cause you disaster if you don’t choose the right material.

Since you’re concerned about lipstick boxes, remember to keep what your customers want in mind. Choose a stock that is sturdy enough to protect itself and the product from harsh conditions. Also, it must allow premium-quality printing that would captivate your audience. 

Colors and Artwork

If you want to attract people, then you need to work on your boxes thoughtfully. Your requirement is to make your boxes appeal to women. So, think! Have a talk with your co-workers and decide how you can make your lipstick boxes beautiful. The very first thing that pulls eyes is color. Without colors or any dedicated theme, your boxes will look extremely dull beside other products on the shelf. Moreover, no one is going to recognize your brand because of no artwork and such a tedious presentation. 

The best way to go through this part is to use colors that recall your brand. Try to decorate your boxes with amazing artwork, symbols, and text that reflects your specific image into your customers’ minds. 

Try Out Cool Print Finishes

From the previous part, let your colors be printed. Now hold your horses! Don’t just go for plain printing all of your artwork and text. Everyone does it and it looks boring. You have to make some fancy modifications on your boxes if you want them to be catchy. Don’t forget that your customers are women and they are always hunting for the best looking product. If your presentation scores the highest of all, no one can stop your customers from buying your lipsticks.

Spot UV? Foiling? Embossing or debossing? Many of such finishings are available to select from. Without spending much, you can boost up your product value to a large measure. 

Don’t Forget Laminations

Laminations are the most important part of box making but it doesn’t seem that much important. They are responsible for the high-end finish on the whole box, providing a protective layer that repels scratches and prevents the print from fading away. Without laminations, you can possibly face the worst conditions that you can’t even think of. For example, your lipsticks are going through a dreadful journey of shipping. The boxes they are packaged with don’t have any protective coating. First, the printing will start to fade because of the constant grazes with other boxes. Second, the collisions will cause severe scratches on boxes’ surfaces. Your lipstick packaging is no more eligible for display.

You can select any of the laminations from glossy, matte, and aqueous coating for your lipstick boxes. Your boxes will still sparkle in your customers’ eyes as if they’re fresh out of the factory.

It was more like a guide to tell you how you can make your lipstick boxes more classy. But you know it was all just a theory. Are you serious in enhancing your lipstick packaging’s looks? Dawn Printing will be obliged to give you a hand.