7 Underrated Blunders To Avoid To Save Your Lipstick Business

You might be very amazed to know that your lipstick business can definitely get successful and you WILL start generating some good amount of money through it. But of course, there are things that you need to do for that. Success doesn’t come overnight and you can’t even expect it to. To make sure that you stay on the right track taking your business towards success, you must do a few things with full dedication and patience. Only then you will start to see the results. 

When it’s about makeup products, you know who the usual audience is – women. Lipsticks are one of the main makeup products and they are cherished the most by women. Plus, they use it a lot, every day! Do you think that they would compromise on purchasing lipsticks? Of course, they won’t. They’re really picky and in order to surpass them, you need to avoid some really common and underrated mistakes that might be taking your business down. Because of those mistakes, you’re not getting the exposure that you imagined. So let’s take a look at them.

There’s No Reviews

Do you think that a person would buy something without knowing how the experience of others was after using it? Knowing all this is necessary for the customer because this will give them the confidence of buying things from you. They won’t be easily spending their money into something completely new without any reviews or testimonials. To get reviews, you need to contact influencers or maybe simply your family or friends and ask them to give an honest review about your lipsticks. If it’s the influencer you’re asking to give the review, you’ll need to send a free sample to them so they could use it and give a review on your website and on their channel. This way, not only you will get a good review but you will also get a lot of more people inclined towards your brand (the followers of the influencer).

You Have A Bad Mobile Website Layout

These days, you know that there are very less people who search for different products on a laptop or desktop. Mostly, all of us have phones in our hands and we search the internet for different products for shopping. And if we end up on a site where things are all messed up, we won’t stay there for long and won’t consider making purchases from there. You need to review your mobile website to see if there are mistakes with the layout or some technical faults. Make sure that your mobile website looks and performs well because you’re going to get a lot of traffic from there.

Wrong Or Bad Imagery

You do know that your lipstick business is going to need some images pasted on your website, right? People will see the actual product and then they’ll make the purchase. Imagine that you’ve uploaded bad-quality images or good-quality images but bad photography. The images will then be responsible for compelling your customers to leave that website of yours immediately. Everything must be of good quality and must be relevant. Plus, make sure that you don’t use stock images on your website. You’re creating your own brand, why would you do that? You need to build and maintain your own identity and not use images from different websites on your website. Doing so will take down your credibility.

There’s Nothing Engaging Going On On Your Website

Websites are actually a busines place if you’re running a business through it. It acts as a store. So if it’s a cosmetic business that you’re running, you must design the website according to that. And since you want people to be engaged with your website, you need to add something engaging there. Add different features like auto-chats, auto-scrolling, automatic pop-ups at appropriate times and places, etc. You can also add a newsletter subscription feature there that would ask for the visitor’s email address and once they are subscribed, they will start getting newsletters from your business automatically. This is how they will feel entertained – by seeing all these engaging features on your website. Oh and don’t forget animations – they’re amazing!

Your Social Media Isn’t Attractive

The designing. It has to be creative, it has to be engaging, it has to be attractive! What people usually do is get the work done quickly by picking a random stock picture from a website and adding some text to it that doesn’t even match the picture’s content. The end result looks horrible because there’s no hard work on it. It’s just copy-pasting and it’s unacceptable. You need to do some hard work here if you want to gain customers’ attention. Do some proper graphic designing on each social media post and there must be some thought to it. You can always seek help from the internet or your friends if they are graphic designers. The end result will not only be compelling to you but to your customers. Remember, quality over quantity.

Maybe Your Product Display Isn’t Worth It

People, many times, ignore the optimization of product packaging. This is where they turn down the customer right at the moment when they’re about to make the purchase. This is why it’s simply unacceptable that your product packaging is bad. Since you’re dealing with lipsticks, you must know that you need to impress women with your high-quality product display. If they find your lipstick packaging boxes attractive, there’s a much higher chance that they will pay the cash immediately. So make sure that you get lipstick packaging boxes from Dawn Printing which is a reputable packaging company. You can search for lipstick packaging boxes, learn more about it from there, and get a free quote from the customer representatives. You can call them at 209-566-0928 and you will be surprised by both the quality and the price. Make your customers happy with this trick.

You’re Not Using Videos To Promote Your Lipsticks

Did you know that videos have 40% more impact on the audience as compared to images? Of course, the image doesn’t have any sound and it doesn’t move, it’s just a still thing. But when a video plays, the viewer gets easily engaged with it. Are you using videos to promote your brand? If yes, then are you using enough of them? Not using videos or using only a few of them isn’t optimal at all, you have to produce more videos because they have a lot of chances hidden for you to boost your customer engagement and satisfaction towards your business.

Conclusion

Lipstick businesses are very easily to excel because we know that there’s a lot of audience crazy for this amazing product. But remember that the potential buyers will consider your brand only if you’re marketing your business the right way. You need to rescan a lot of things about your business like your website, your marketing tactics, etc. and stop making the mistakes that many people make. If you simply follow the points that I mentioned above, you will definitely see the results that will not only make you happy but also your customers. Good luck with that!